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Welcome to the WedBiz Journal blog for wedding professionals.  WedBiz Journal offers business and marketing advice to wedding vendors. 

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Entries in wedding marketing (17)

Friday
Jun292012

Search Engine Marketing vs. Social Media Marketing - who wins the matchup?

Here’s a fun way to see how search engine marketing and social media marketing match up.  So, where should you put your focus?  A combination punch of course!  See more in the video below:

Wednesday
May092012

Tips for using Pinterest to Promote your Wedding Business from the Wedding Market Chat

Kelly Werder, CEO of WedBiz Media, had the opportunity to guest host the Wedding Market Chat and shared insight on using Pinterest for promoting and marketing your wedding business.  Here’s a summary of some of the key points from the chat.  You can find the full transcript on WeddingMarketNews.com.

 

Pinterest has exploded in the world of social media – from Sept 2011 to Feb 2012 it grew 866% (Flowtown.com){For more Pinterest stats, take a peek at: http://www.wedthemagazine.com/wedpinning/category/pinterest-statistics}

Brides LOVE Pinterest! They are pinning and repining like crazy!  So what is Pinterest and how can you use it to promote your wedding business?

Pinterest is an image curating tool that allows you to “pin” images from around the web and collect them into “boards.”  A few basic terms: A “Pin” is the image, “Boards” are the collection of images, and a “Repin” is sharing the pins of other users.

Pinterest, when used properly, can drive a lot of traffic to your website or blog which can then be converted to sales.  This is especially true for online shops such as Etsy.com.  Since WED has been on Pinterest, it has risen to a top 3 referral source for our blog – AMAZING!

Here are 5 Key tips for using Pinterest to promote and market your wedding business:

Tip 1: Pin images from your website/blog or online store and show off your business.  Images pinned from a website or blog will remain linked to their original source as others repin and share those images.

This may seem obvious, but we see many pinners out there who only Repin and never pin their own work.  Install “Pin” buttons on your blog/site for easier pinning and use them (or the Pin Bookmarklet) to pin from your site.

Tip 2: Write a good description – most who repin the image will leave the original description.  Make your description appealing and use key terms.

Tip 3: Include a link to your website or blog in the description for easier access.  Although the image keeps the link to your site, this makes for quicker access for potential clients/customers to find you.

Tip 4: Credit the photographer and other vendors in the photo!  For example, if you are a planner, show off a recent wedding, but be sure note the photographer and other vendors such as florists whose work may be featured in the photo.

If the photographer or vendors are on Pinterest, follow them and you can link to them in the description using @name.

Tip 5: Create interesting Boards that appeal to Brides/Grooms – create collections based on color, style, topics, etc.  Combine your original content with Repins from colleagues, wedding magazines, wedding blogs and more.

These tips are only the beginning! For more on how to use Pinterest and other social media in your business, order our ebook “Using Pinterest to Promote and Market your Wedding Business,” including detailed how-to for using Pinterest.

Order below: $9.99 including our “Follow Friday” enewsletter

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Need help with your whole Social Media Strategy?  Check out the Wedbiz Social Media Coach including how-to videos and our ebook “Using Pinterest to Promote and Market your Wedding Business.” Use the code WeddingMarket25 to receive 25% off.  Order by May 31 for your chance to win a new iPad!

With Pinterest taking off, WedBiz Media also created WEDpinning.com to highlight the best wedding pin boards.  Got a great board? Tell us about it!  Send the link to @WedBiz on Twitter, or post it in the comments below, and we may feature you on WEDpinning.com.

What do we look for to feature board on WEDpinning? Combinations of original and repins for interesting collections.  We love a good combination of quality AND quantity – there needs to be enough substance to be appealing.

You’ll also find a “Must Follow on Pinterest” list on WEDpinning.com.

And again, for those still learning #Pinterest and social media overall and how to use in your wedding business, be sure to take a look at Wedbiz Social Media Coach which includes our ebook on “Using Pinterest to Promote and Market your Wedding Business.”

Use the code WeddingMarket25 to receive 25% off WedBiz Social Media Coach

Happy Pinning!!

Wednesday
May022012

You And The DIY Wedding {from Sage Wedding Pros}

Michelle Loretta from Sage Wedding Pros recently wrote about the challenge of the Do-it-Yourself Bride on her blog.  Read a excerpt below and find the Full Article HERE.

You And The DIY Wedding by Michelle Loretta, Sage Wedding Pros

A wedding pro recently asked me:

Do you know anywhere I can advertise that doesn’t cater to DIY brides?  I’m an invitation designer and feel that I’m losing market share to the DIY projects out there.

This is a great question and I’ll answer it here for everyone.

Flickr credit: love Maegan (Creative Commons)DIY is here to stay

 Whether it’s in your favor or not, DIY is here to stay.  Engaged couples are choosing to have more control over the details of their wedding.  And, some times, this has very little to do with budget.

They want to be involved in the planning process and they want a very personal experience for their guests.  Hence, the Do-It-Yourself phenomena.  Couples will select a few (if not all, god forbid) of the wedding day details to do on their own. This may stem from any of the following:

READ THE FULL ARTICLE HERE

Thursday
Apr052012

Pinterest Confusion? Facebook Frustration? Your WedBiz Social Media Coach is ready to Help!

WedBiz Social Media Coach

After months of development, WedBiz Media is happy to introduce a social media coaching program to assist wedding professionals in developing a social media strategy and sticking to it!

We are often asked for help by wedding professionals who are new to social media so we have developed this new program. 

Blog it! Like it! Tweet it! {and Pin it!} is here!  This 8 Week Program designed to assist the novice with creating and developing their social media.  It breaks down social media into manageable components and walks you through what you need to know.  We’ve kept it affordable for the small business owner.   And, one lucky participant will win a new iPad and instruction on using it for social media!

For all the details and to register, CLICK HERE!

Wednesday
Mar282012

Are you Ready? Your Facebook Page is changing this week - Get Help from WedBiz Social Media Coach!

Here’s a great sneak peek of our new WedBiz Social Media Coaching program with how-to videos, tip sheets, Q&A forums and more.  Below find our WedBiz Coaching tips to help you convert your Facebook Page to timeline format.

 

Are you Ready?

Facebook has changed the Pages format again and added some great updates to help connect with your fans.

March 30 is the deadline to change your page (or they’ll change it for you!).  Are you Ready?

Use this Tip Sheet and the Checklist {below} to get ready and make your page a great source for marketing your wedding business.

WedBiz Social Media Coach gives you the essential Checklist for updating your page and learning the key points about the new Facebook Pages Features in 20 minutes or less.  Learn more about WedBiz Social Media Coach HERE.

 

  1. Download the Tip Sheet and Review the Facebook Pages Overview Sheets from Facebook.com {pages 2 and 3 of the Tip Sheet HERE}
  2. Create or locate the photo you’ll want to use for your Cover Image – this is a prominent, horizontal image, 851x315 pixels.  (NOTE: your page profile photos will cover part of the bottom left hand corner of this image)
  3. Watch the WedBiz How-To video here: http://youtu.be/01DoANJSRj4
  4. Read about the other Features in the Facebook Pages Product Guide such as “Pinned Posts” to learn how to highlight your important posts and “Milestones” to add important notes about your Company History.
  5. Sign-up for WedBiz Social Media Coach program to stay up on all future updates and all things social media marketing for your wedding business.  Pre-register here for notification of availability:  http://www.wedthemagazine.com/socialmediacoach/

Key Resources:

WedBiz Facebook Tip Sheet {Download pdf}

WedBiz How-to Video {via WedBiz Channel on YouTube}

Facebook Pages Product Guide {Download pdf}

WedBiz Social Media Coach {Pre-register here for new coaching program}