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WedBiz Journal is our digital, carbon-neutral publication for wedding professionals with advice about building your wedding business.  Issue are available on our Digital News Stand and our WedBiz iPad App.

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Welcome to the WedBiz Journal blog for wedding professionals.  WedBiz Journal offers business and marketing advice to wedding vendors. 

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Entries in Marketing (2)


Search Engine Marketing vs. Social Media Marketing - who wins the matchup?

Here’s a fun way to see how search engine marketing and social media marketing match up.  So, where should you put your focus?  A combination punch of course!  See more in the video below:


BridalTweet helping you Stay on Top in 2011

Yes, we love BridalTweet.  We can’t help it.  Christine Dyer of BridalTweet recently posted 2011 industry predictions with some action steps for wedding professionals.  Here’s an excerpt.  (To read the full article, visit BridalTweet).


“So, how can wedding professionals stay on top in 2011?

  1. Understand your clients’ emotional and rational needs. Understanding these needs will increase a vendor’s ongoing referrals and lower their marketing costs. So what are these needs? On the emotional side, engaged couples are looking for vendors that they can trust and who will help create that special feeling about their big day. On the rational side, engaged couples will be looking for solutions and information. For more information about these needs, CLICK HERE.
  2. Be a thought leader on wedding trends and tips. Provide information during each phase of a bride’s decision cycle. This will guide a bride from one phase of her decision cycle to another. You are the wedding expert, so tell her what she needs to know. If you haven’t done so already, start a wedding blog to showcase your work and to provide tips to brides. For tips on how to get people to see and read your wedding blog, CLICK HERE.
  3. Partner with other wedding professionals. In 2011, we’ll see many professionals cross-promoting each other and bartering. Social networks are a great place to create and foster these types of mutually beneficial relationships with other wedding professionals. For tips on how to network with professionals at BridalTweet, CLICK HERE.”

For MORE visit Bridal Tweet.