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About WedBiz Journal

WedBiz Journal is our digital, carbon-neutral publication for wedding professionals with advice about building your wedding business.  Issue are available on our Digital News Stand and our WedBiz iPad App.

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from The Wedding Report

View the current issue of WedBiz Journal

Welcome to the WedBiz Journal blog for wedding professionals.  WedBiz Journal offers business and marketing advice to wedding vendors. 

To submit your press release or news, please email:

To Subscribe to WedBiz Journal digital magazine, vendors click HERE!





And the WedBiz Awards go to . . .



Congratulations to all the winners of the first annual WedBiz Awards!  And to all the nominees!  Both Nearlyweds and wedding professionals voted for the awards.  All winners will receive a certificate and banner to display on their websites (and bragging rights of course!).

We are excited to announce the results below.


Favorite Wedding Celebrity– the nominees are:

Colin Cowie

David Tutera

Diann Valetine

Mindy Weiss

Randy Fenoli

Preston Bailey

Sylvia Weinstock

And the WedBiz Award for Favorite Wedding Celebrity goes to: Diann Valentine


Favorite Wedding Planning TV Show – the nominees are:

Four Weddings

I Do Over

My Fair Wedding with David Tutera

Rich Bride Poor Bride

Whose Wedding is it Anyway?

And the WedBiz Award for Favorite Wedding Planning TV Show goes to:

 I Do Over with Diann Valentine on WeTV


Favorite Wedding Gown TV show - the nominees are:

Amsale Girls

Brides of Beverly Hills

Girl Meets Gown

Say Yes to the Dress

Say Yes to the Dress Atlanta

And the WedBiz Award for Favorite Wedding Gown TV show goes to:

Say Yes to the Dress on TLC (Congratulations Kleinfeld’s and Randy Fenoli)


Favorite Cake TV show - the nominees are:

Ace of Cakes

Amazing Wedding Cakes

Cake Boss

And the WedBiz Award for Favorite Wedding Cake TV show goes to:

Cake Boss on TLC  (Congratulations Buddy Valastro and everyone at Carlo’s Bakery!)


Favorite Celebrity Wedding in 2011 (for style and trends) - the nominees are:

The Royal Wedding of Prince William and Kate Middleton

Kim Kardashian & Kris Humphries

Miranda Lambert & Blake Shelton

Vanessa Minnillo & Nick Lachey

This one is NO surprise - the WedBiz Award for Favorite Celebrity Wedding goes to: The Royal Wedding



Reese Witherspoon (from People Magazine)Favorite Celebrity Wedding Gown in 2011- the nominees are:

Carolina Herrera (Bella Swan in Twilight)

Monique L’huillier (Vanessa Minnillo, Reese Withspoon, Ameriie)

Ralph Lauren (his daughter and daughter-in-law’s gowns)

Sarah Burton for Alexander McQueen (Kate Middleton)

Vera Wang (Kim Kardashian)

And the WedBiz Award for Favorite Celebrity Wedding Gown goes to:  Monique L’huillier





Best “guest appearance” in a Celebrity Wedding in 2011 - the nominees are:

Miranda Lambert with brooch bouquetFiona Cairns (royal wedding cake)

Lehr and Black (Kim Kardashian invitations)

Sharon Sacks (Planner for Vanessa & Nick and Kim & Kris)

The Original Runner (KimKardashian runner)

Tiffany Cook and Natural Impressions Designs (Ameriie’s invitations)

The Ritzy Rose (Miranda Lambert’s brooch bouquet)

And the WedBiz Award for Best “guest appearance” in a Celebrity Wedding

goes to: The Ritzy Rose for Miranda Lambert’s brooch bouquet


Favorite Wedding Trend - the nominees are:

Bridal Party all in white

Old Hollywood Glamour

Sleeves on gowns


White & Black color scheme

And the WedBiz Award for Favorite Wedding Trend goes to: Vintage


Favorite Wedding Industry Blog (for Wedding Pros) - the nominees are:

Bridal Tweet

Inspire Smart Success

Preston Bailey

Andy Ebon’s Wedding Marketing Authority blog

WedBiz Journal

Wedding Wire Pro Blog

And the WedBiz Award for Favorite Wedding Industry Blog goes to:

Inspire Smart Success (Congratulations Stacie Francombe!)

{Wedding Pros be sure to add them all to your reading list!}


Must Follow (on Twitter and/or Facebook) wedding industry expert - the nominees are:

Bridal Tweet @bridaltweet

Wedding Market @weddingmarket

Be Inspired, Leila Kahlil @weddingpr

Think Splendid, Liene Stevens @thinksplendid

eWedNewz, Paul Pannone @paulpannone

WeddingWire, Sonny Ganguly @sonnyg

And the WedBiz Award for Must Follow wedding industry expert goes to:

Sonny Ganguly @sonnyg (from Wedding Wire)

{But we think you should make sure you are following them all!}


Best Wedding Industry Conference - the nominees are:

The Business of Brides (Association of Bridal Consultants)


Inspire Smart Success Experience

NAWP Connect



And the WedBiz Award for Best Wedding Industry Conference goes to:

Engage11 (Congratulations Rebecca Grinnals and Kathryn Arce, conference producers)

What contributed to the win here is the social media reach during the conference by those attending to those who could not. 


Best Wedding Industry Conference Speaker - the nominees are:

Alan Berg

Andy Ebon

Carley Roney

Diann Valentine

Mindy Weiss

Sasha Souza

Sonny Ganguly

And the WedBiz Award for Best Wedding Industry Conference Speaker goes to: Diann Valentine

Diann Valentine spoke a quite a few conferences last year including Engage11, ISSE, The Business of Brides



Best Wedding App (iPhone, iPad, Android or Facebook App) the nominees are:

Desire by Phyllis Cheung (My Wedding Concierge, Luxe Finds)

Plan Your Wedding with MindyWeiss

Preston Bailey’s Bride Ideas

The Knot 911

The Knot iPad App


And the WedBiz Award for Best Wedding App goes to: WeddingWire


Favorite Digital Wedding Magazine – the nominees are:

Eco-beautiful Weddings

Style Me Pretty E-Glossy

Utterly Engaged


Wedding Nouveau

And the WedBiz Award for Favorite Digital Wedding Magazine goes to: Style Me Pretty E-Glossy

Utterly Engaged was a close second on this one and was leading at one point



Favorite Wedding Community (for Brides/Nearlyweds) - the nominees are:

Project Wedding

Style Me Pretty

The Knot

Wedding Bee

Wedding Wire

And the WedBiz Award for Favorite Wedding Community goes to: Style Me Pretty

This was a close category with almost all nominees hovering around the 20% mark.


Best Printed Wedding Magazine – the nominees are:

Bridal Guide


Martha Stewart Weddings

Southern Weddings

The Knot

And the @WedBiz Award for Best Printed Wedding Magazine goes to: Martha Stewart Weddings


Favorite Wedding Blog (for Nearlyweds/Brides) – the nominees are:

Broke Ass Bride

Green Wedding Shoes

Rock n Roll Bride

Style Me Pretty

The Knotty Bride

And the WedBiz Award for Favorite Wedding Blog goes to: Style Me Pretty

Please note: Broke Ass Bride really mobilized their followers & fans and was a close second



nominee badge 125x125Thank you to all who voted and congratulations to all the nominees who bring honor to our industry!  Nominees can grab the nominee badge to display.  Winners will receive their official badge from WedBiz Media.

All WedBiz Award winners will be profiled in the next issue of WedBiz Journal (on next week!)  The next issue of WedBiz Journal will also feature the Top Social Media Influencers in the wedding industry.

nominee badge 250x250



Ready for 2012? Get help from SAGE Wedding Pros A New Year! A New Plan! 2012 Workbook

SAGE Wedding Pros’ Michelle Loretta spent the month of December helping wedding pros plan for 2012 on her blog with her series A New Year! A New Plan.  “Over 9 posts we asked you to review your past, present, and plan for the future.  There were a number of activities and exercises that we asked you to do.” 

Now, she has made this process even easier with A New Year! A New Plan! 2012 Workbook that contains everything you need to get organized!  Take a look at some her blog posts to see if it’s right for you.  Then you can download the whole plan and workbook for only $10!  This is a great way to get your plans and goals in writing and start this year off on the right foot.

For more info, visit SAGE Wedding Pros A New Year! A New Plan! page HERE.



Getting Your Work Featured in Publications by Siri Eklund, CEO of Two Bright Lights {from WedBiz Journal NAWPConnect Edition}

In the NAWP Connect Edition of WedBiz Journal, Siri Eklund, CEO of Two Bright Lights, shares her strategies for “Getting Your Work Featured in Publications.”


Bridal publications are nothing new, but with the growing popularity of wedding blogs and the          increasing prominence of bridal magazines, publications have come to play an unprecedented role in the wedding industry. More than ever, brides are turning to real wedding features in blogs and magazines to find inspiration—and vendors—for their wedding.

Because of this, real wedding features offer an excellent marketing opportunity for wedding professionals to boost exposure and revenue for their business. With strategic planning, editorial submissions can be an attainable and effective way to generate business and increase revenues.

It seems logical that media exposure in blogs and magazines would serve as an excellent source of publicity for any business, but its ability to generate revenue might surprise you. In Two Bright Lights’ 2010 Marketing Effectiveness survey, we uncovered a strong correlation between Real Wedding features and higher revenues for vendors and photographers. 

Wedding planners whose weddings were featured in bridal magazines saw revenues over 50% higher than those who were not featured; published photographers saw revenues over 70% higher. These statistics suggest that Real Wedding features can be an extremely cost-effective and successful marketing tool for wedding professionals.  Editorial features guarantee that potential clients will view your work and, in turn, this increased publicity provides  confidence for your clients.  Being published offers credibility too, which makes it easier to increase your prices.

So how can you improve your chances of being featured in publications? Like all marketing practices, it is important to approach media exposure strategically. In a highly-competitive industry with a vast number of publications, carefully defining a target list of blogs and magazines can help improve your chances of seeing your work published.  You’ll want to maximize your acceptance rate by submitting to the right publications; those in which your chances of success are greatest.

READ the Full Article and Siri’s three strategies for getting your work published HERE in WedBiz Journal


What is a core ideology? And, why does it matter? by Sage Wedding Pros' Michelle Loretta {from WedBiz Journal NAWP Connect edition}

In the NAWP Connect special edition of WedBiz Journal, Michelle Loretta of Sage Wedding Pros answers the question — What is a core ideology?  And, why does it matter? 

{READ the full article and more from this special edition of WedBiz Journal HERE}


A core ideology is a set of values that is used to define the soul of your business.  You can call this a missionstatement, a manifesto, or your business principles.  They all achieve the same thing: to give your business a solid purpose for existence.

You hum along in your business with the 1 million thing you need to accomplish every day.  Why do you need to define the core ideology for your business?

Here’s why:

Strengthens Your Branding

Unfortunately so many people building branding identity around favorite colors and styles.  But, the first step ought to be to define the company’s  values.  What is it that you want to be known for?  What is it that you want to achieve?  What qualities and characteristics are behind the way you do business?  A strong designer will find ways to visually communicate your values to your customer and to your industry.  This sets the tone for what your business is all about.

Creates Your Culture

A core ideology is something you should keep close to you.  You should eat, breathe, and dream it.  This is how a company  culture is “made”.  I say “made” in quotes because culture isn’t created.  Your business needs to live its values.  You need to walk the walk and talk the talk.

Unifies Employees

Remember working for that guy in high school?  Yeah - the random little job you had where you had no idea what you were doing.  Chances are that unless you worked at Starbucks or Nordstrom (both with a very strong company code) you had very little idea as to what the owner really wanted of his employees.  Employees need a higher purpose in their jobs.  They need to know they are a part of something.  Involve them in your core ideology.  Share your dreams with them.  They may just buy into them too.  And you may see them living your company culture also.


Helps in Making Tough Decisions

Ever face a dilemma in your business and you weren’t quite sure what direction to go in?  A great opportunity with a potential risk?  A partnership with a company that you weren’t sure was a good fit?  Coming back to your core ideology will remind you of who you are and what your business is all about.  You should use your ideology as a touchstone in all your decision making.

A core ideology, or mission statement, isn’t about corporate mumbo-jumbo.  It’s putting down the bones of your business into words.


Michelle Loretta is a consultant for wedding and event professionals and writes daily for the Sage Wedding Pros’ business blog.  Be sure to check out the series A New Year, A New Plan on the blog now.  She blended her past as an accounting nerd, sales vixen, and stationery entrepreneur at NAWP in September when she presented “How to Write a Mission Statement.”


Choose your Favorites! 2011 WedBiz Awards - Best of the Wedding Industry

Help us choose the 2011 WedBiz Awards recognizing the Best of the Wedding Industry this past year.  We’ve put together the nominees but you can even add your own.  Final decisions will be made by the WedBiz Media editorial team and reveal in January 2012.

Deadline to get your favorites in is Friday, December 16.

Click here to take survey