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About WedBiz Journal

WedBiz Journal is our digital, carbon-neutral publication for wedding professionals with advice about building your wedding business.  Issue are available on our Digital News Stand and our WedBiz iPad App.

Support Our Contributing Writers


    Dina Eisenberg of Positively Wed

 

   Natalie Bradley - Bride Attraction

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  Shane McMurray - The Wedding Report

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from The Wedding Report

View the current issue of WedBiz Journal

Welcome to the WedBiz Journal blog for wedding professionals.  WedBiz Journal offers business and marketing advice to wedding vendors. 

To submit your press release or news, please email: press@wedbizmedia.com

To Subscribe to WedBiz Journal digital magazine, vendors click HERE!

 

 

 

Tuesday
May082012

A Marketer's Guide to Pinterest {Video Infographic}

We’ve shared these statistics before but here’s a fun way to view them - Pinterest for Marketing.  Enjoy!

Wednesday
May022012

You And The DIY Wedding {from Sage Wedding Pros}

Michelle Loretta from Sage Wedding Pros recently wrote about the challenge of the Do-it-Yourself Bride on her blog.  Read a excerpt below and find the Full Article HERE.

You And The DIY Wedding by Michelle Loretta, Sage Wedding Pros

A wedding pro recently asked me:

Do you know anywhere I can advertise that doesn’t cater to DIY brides?  I’m an invitation designer and feel that I’m losing market share to the DIY projects out there.

This is a great question and I’ll answer it here for everyone.

Flickr credit: love Maegan (Creative Commons)DIY is here to stay

 Whether it’s in your favor or not, DIY is here to stay.  Engaged couples are choosing to have more control over the details of their wedding.  And, some times, this has very little to do with budget.

They want to be involved in the planning process and they want a very personal experience for their guests.  Hence, the Do-It-Yourself phenomena.  Couples will select a few (if not all, god forbid) of the wedding day details to do on their own. This may stem from any of the following:

READ THE FULL ARTICLE HERE

Thursday
Apr192012

Have you Lost the Spark? {by Bride Attraction's Natalie Bradley}

Bride Attraction’s Natalie Bradley shares thoughts about the importance of passion in business.

We all start a business for the most part for one big reason. We feel passion, excitement and the urge to create through whatever channel is right for us at the time. And so we begin the journey and feel the butterflies, and move forward with anticipation, even in spite of some fears you may have at the same time.

And then for a lot of entrepreneurs, something shifts. After we start our business, “reality” sets in. Maybe clients aren’t coming as you thought they would. You thought you’d be able to create and experience your joy all the time through your business, but instead you’re pulled balancing books, understanding taxes, and trying to figure out what will get brides to come to your business and buy.

So here’s the interesting part of having a truly successful business. It’s never about the money. It’s always about the passion. The joy. The exhilaration. The excitement. The butterflies. The challenge. The creation. The thrill of it all.  Being an entrepreneur who experiences the success we all strive for is about staying in this true purpose for starting your business while also making great money.

Yes, you must market. Yes, you must manage your business. Yes, you must get help. But, you must keep that spark alive in your business. If you lose this, you’ll lose success, or you’ll never “get there”.  Being an entrepreneur and business owner is about keeping that creative, passionate spirit and spark alive.

The spark is the key to all of it. Lose the spark and you’ll lose the success. Use that to drive your business and have a blast in the process!

© 2008-2011 Natalie Bradley, BrideAttraction.com

Event Planning entrepreneur Natalie Bradley publishes the “Bride Attraction” weekly e-zine. Get your F*REE audio course: “How to Close the Sale Without Fail!” at www.BrideAttraction.com

Thursday
Apr052012

Pinterest Confusion? Facebook Frustration? Your WedBiz Social Media Coach is ready to Help!

WedBiz Social Media Coach

After months of development, WedBiz Media is happy to introduce a social media coaching program to assist wedding professionals in developing a social media strategy and sticking to it!

We are often asked for help by wedding professionals who are new to social media so we have developed this new program. 

Blog it! Like it! Tweet it! {and Pin it!} is here!  This 8 Week Program designed to assist the novice with creating and developing their social media.  It breaks down social media into manageable components and walks you through what you need to know.  We’ve kept it affordable for the small business owner.   And, one lucky participant will win a new iPad and instruction on using it for social media!

For all the details and to register, CLICK HERE!

Tuesday
Apr032012

Introducing The People Plan from Sage Wedding Pros!

Sage Wedding Pros, creators of The Simple Plan, are proud to present The People Plan!

What is The People Plan?

The People Plan is a collection of EASY-PEASY HIRING and TRAINING tools.
The People Plan is your human resources department in a box.
The People Plan is everything you need to add an individual or team to your business.

The People Plan is No-Sweat, No-Fuss, Piece-of-Cake, Easy-Peasy Human Resources for your small business!   What does it include?

It includes a 56-page book and over 20 digital files (templates, checklists, forms, etc) which will assist you in: 

  • PREPARING to hire… are you ready?  how much will it cost?  what is at-will? what is exempt? non-expect? equal opportunity employment?
  • FINDING an employee… how to find the good ones.
  • INTERVIEWING candidates… how to make a MATCH, what to look for, how to interview, what to ask, what you CANNOT legally ask.
  • HIRING a superstar!… hiring checklist, making an offer, tax forms galore, immigration requirements.
  • TRAINING your team… processes, checklists, mentoring.
  • MANAGING like a leader… being a good manager, conflict resolution, employee reviews, paying taxes, terminating an employee.

Who are Sage Wedding Pros?

Michelle Loretta and Kelly Simants teamed up in 2009 to develop Sage Wedding Pros, a business blog with daily tools and best practices for small business owners in the wedding industry.  Shortly thereafter the two launched The Simple Plan, an easy-peasy approach to business planning.  Today, they consult and speak to wedding professionals on how to build a successful and sustainable business.  They pride themselves on going beyond theory and arming business owners with the tools to excel.  Their national networking events, Thursday Therapy, bring wedding pros together to meet, mingle and share in a casual and welcoming environment.

Michelle loves blending her past as an accounting and finance nerd, sales vixen, and stationery entrepreneur to consult and coach wedding professionals throughout the world.  Kelly infuses her career history of human resources, organizational design, and wedding planning to guide and teach business owners on how to create a solid and smart company.

 

With The People Plan, Michelle and Kelly have created and compiled everything you need to bring on an employee or team of individuals. They have taken the work out of interviewing and screening candidates so that you can find your SUPERSTAR.  They guide you through the legal differences between interns, contractors, and employees. They make calculating payroll and taxes a breeze.  They’ve compiled the sea of IRS and immigration forms so that you don’t have to. They give you clear-cut details on what it means to be non-exempt, exempt, at-will, and an equal opportunity employer.  They’ve created shortcuts - like calculations, templates and worksheets - to use in your business. They also share lessons on how to mentor and lead your employees… and, even a little insight if conflict arises. 

It’s everything you need to hire, manage, and train employees… all at your fingertips! 

Learn more about The People Plan at: www.thepeopleplan.biz