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About WedBiz Journal

WedBiz Journal is our digital, carbon-neutral publication for wedding professionals with advice about building your wedding business.  Issue are available on our Digital News Stand and our WedBiz iPad App.

Support Our Contributing Writers

    Dina Eisenberg of Positively Wed


   Natalie Bradley - Bride Attraction

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  Shane McMurray - The Wedding Report



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from The Wedding Report

View the current issue of WedBiz Journal

Welcome to the WedBiz Journal blog for wedding professionals.  WedBiz Journal offers business and marketing advice to wedding vendors. 

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To Subscribe to WedBiz Journal digital magazine, vendors click HERE!





Blogging Brides

Great article from the NY Times about bridal blogger growing popularity.

Field Notes

Blogging Brides

EARLIER this year, Darcy Miller, the editorial director of Martha Stewart Weddings, was planning a photo spread for the fall issue.

“The concept of the story was that it’s a runway show, so we set up the shoot with chairs and an audience so it looked like the models are coming down the runway,” Ms. Miller said.

She recalled thinking a few days before the photo session that “it wouldn’t be a runway show without people who’d really be there.”

So among the “extras” in the audience she placed Ronnie Rothstein, an owner of Kleinfeld Bridal, the venerable New York store, and Sylvia Weinstock, the well-known New York cake maker. But she also invited Jacqueline Weppner, Bee Kim and Jillian Clark, founders of the wedding blogs Merci New York, Weddingbee and 100 Layer Cake.

Read the rest of this article on The New York Times website at: Field Notes: Blogging Brides


Not a Big Surprise but . . .

The Wedding Report announced today that the item most purchased for a wedding is, the “Wedding Dress.” “Demand for the wedding dress hovers around 97%, meaning 97% of brides purchase a dress of some sort for their special day,” noted Shane McMurray, CEO of The Wedding Report.

Not a big surprise here but it was interesting when they noted that, “Looking at 5 years of wedding dress cost it’s easy to see that the average amount spent on a wedding dress has fluctuated between $900 and $1,500 with the most recent amount settling at just above $1,000. The table and chart below show the average amount spent on the wedding dress from 2005 to 2009. 2010 to 2015 forecasts and local market spending is available at:”

Read More on eWedNews


Best of the Blogs . . .Think Splendid

As we ramp up our content, please take a look at some of our favorite bloggers.

The Next Big Thing in Social Media

One of the questions I am often asked about social media is “what’s next”? The answer is that social media is no longer computer based and is becoming more driven by mobile technology, such as iPhones, Blackberries, Androids and other smartphones.

Frankly, the United States is a bit behind the rest of the world when it comes to getting social with mobile phones, in large part due to the affluence here. When everyone has a computer, it is easy to simply use a phone just as a phone. In countries where personal computers are a lavish expense and mobile technology is much cheaper in comparison, people have been relying on their cell phones to socialize for the past decade. In fact, in 2001, a few countries in Southeast Asia passed laws that made it legal to divorce via text message.

Fortunately, even though mobile technology as social media is nothing new, it is predominately growing in the business space and companies who jump on board now will still be in the early adopter stages. If you are considering developing a mobile app for your business, one of the most important things to keep in mind when doing so is consumer behavior.

Read more:

Best of the Blogs . . .Andy Ebon, The Wedding Marketing Authority

As we ramp up our own content, we’d like to share some helpful blog posts we’ve come across. 

Here’s a favorite from Andy Ebon, The Wedding Marketing Authority:

Social Media Recommendation: Less yapping, more “listening”

When it comes to social media, one of the biggest mistakes is the imbalance in communication. We tend to post far more than we read. Reading, or in my metaphor, “listening”, is far more effective in focusing your attention to peers that count.

As your friends list continues to grow on Facebook (or followers on Twitter), you should take advantage of the tool, called Lists. You can create up to 100 lists on Facebook, 20 on Twitter, to create sub-groups from your friends. This is, essentially, a simple database function that allow you to assign any friend to one or more groups.

Read more:

Welcome to the WedBiz Journal Blog

WedBiz Journal is our digital, carbon-neutral publication for wedding professionals.  Some content is shared with WED-The Magazine, with additional columns and advice about the wedding industry.  Our inaugral issue will be available on our “news stand” January 2011.

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